Our friends over at Primitive released their summer line yesterday. This season they hit you with a wide variety of pieces from tees, to tanks, v-necks, shorts, fitteds, and snap backs, this collection offers just about everything. Also, follow the Primitive crew as they enjoy a typical Southern Cali day while modeling the Summer ‘10 collection. Bottle popping, rooftop pool swim sessions, and pretty ladies… It’s a rough life.